A Los Angeles native, Lisa has immersed herself in various media and communications arenas and has a passion for promoting culinary talent, food brands and tourism destinations.
As a publicist, over the past 10 years she has cultivated dynamic PR campaigns for international travel clients, including the Tourism & Events Queensland and South Australian Tourism Commission and its luxury destination resorts and conceived the PR launch strategy for Hong Kong Airlines’ debut in North America, including the campaign launch with the airline’s celebrity ambassador, Jackie Chan. Among other highlights: hosting press trips to far-flung destinations from ancient farmlands in Sicily to road trips along the Great Ocean Road, supporting luxury boutique resorts, introducing newDTC food and beverage products, launching mixed-use real estate projects, and aligning hospitality groups with the awards show circuit, namely the Emmys and Grammys. Lisa sits on the Board of the Italy-America Chamber of Commerce West, focused on promoting unique chefs, restaurants, culinary products and their narratives to bridge Italian food traditions and culture with American F&B lifestyle.
Prior to embarking on her career in PR, Lisa spent several years as a journalist and content creator, including positions with Angeleno magazine and gigs in television production and commercial photography, which fuels her holistic approach to navigating the modern media landscape. An overarching culinary passion keeps her close to the kitchen, cooking, food styling and developing recipes. Lisa is seen by peers and friends as a GTA—Gastronomic Travel Advisor—recommending must-have dishes traveling, from Australia to Burgundy. She has contributed recipes and personal essays to Life & Thyme and can be found hosting vintage wine dinner parties with her husband Walker, making her Instagram followers hungry for more.